Xtraight – Aminosystem Straightening Cleansing Shampoo (Step 1)

Unleash the power of amino acids, proteins, and Keratin with our innovative Xtraight Amino System Cleansing Shampoo. This product revolutionises the Keratin Smoothing System, offering a transformative hair care solution that works from the inside out. See immediate results after the first application, experience no discomfort during the process, and benefit from long-lasting effects.

Purchase this item and earn 83-166 Beauty Points - a worth of £0.83-£1.66
Purchase this item and earn 83-166 Beauty Points - a worth of £0.83-£1.66

Professionals Only

Xtraight – Aminosystem Straightening Cleansing Shampoo (Step 1) - 500 ml, Xtraight – Aminosystem Straightening Cleansing Shampoo (Step 1) - 1 l are only available for professionals. Please, register as a hair professional and a member of our team will contact you as soon as possible. If you already have a professional account, please log in.

  • Rejuvenates and nourishes hair, providing moisture and elasticity.
  • No fumes or stinging eyes during the application process.
  • Suitable for all hair types, revitalising hair from within.
  • Immediate, visible results after just one application.
  • Long-lasting effects - enjoy super shiny, silky, and straight hair for up to three months.
Capacity: 500 ml, 1 l Recommended Hair Type: All Key Ingredients: Collagen, Keratin, Macadamia oil, Nano Polymers of Protein, Phytolan Complex SKU: N/A

Our Xtraight Amino System Cleansing Shampoo is a groundbreaking product that effectively combines amino acids, proteins, Keratin, and other vital ingredients for hair health. This unique blend not only treats and replenishes hair but also nourishes it from within, providing moisture and elasticity to the hair fibre.

Moreover, our advanced Aminosystem technology ensures a smooth and comfortable application process, with no fumes or stinging eyes. You’ll see visible results immediately after the first application, with hair appearing shinier, silkier, and straighter. The effects can last up to three months, depending on the hair type and maintenance routine.

Key Ingredients

Nano Polymers of Protein: Delivers small protein particles deep into the hair shaft, enhancing absorption and effectively strengthening, moisturizing, smoothing, and repairing hair.
Phytolan Complex: Derived from the highest concentrated part of Karite butter and serving as a vegetal alternative to Lanolin, provides intense conditioning, nourishment, and shine to the hair shaft.
Keratin: Provides essential nutrients that promote healthy hair growth.
Collagen: Retains water inside the hair cuticle, filling gaps and repairing cracks in the hair fibre.
Macadamia Oil: Rich in amino acids, so adds shine, strength, and nourishment to hair follicles, fighting hair loss and brittle strands.

Who is it for?

This product is suitable for all hair types, whether you have wavy, curly, or Afro-textured hair. Regardless of your hair type, the Xtraight Amino System Cleansing Shampoo will work to improve your hair's texture, look, and health.

How to use it?

  1. Apply: Wet your hair thoroughly. Pour a generous amount of Xtraight – Aminosystem Straightening Cleansing Shampoo onto your palm.
  2. Lather: Massage the shampoo into your scalp using your fingertips, working up a rich lather.
  3. Leave: Leave the shampoo for 5 minutes.
  4. Rinse: Rinse thoroughly until all the shampoo is washed out.
  5. Repeat: Repeat the process if necessary. For highlighted and damaged hair do not repeat the process.
  6. Treat: To straighten the hair continue with Xtraight - Aminosystem Straightening Sealing Treatment.

For best results and to ensure the longevity of your hair treatment, use the Xtraight Amino System Cleansing Shampoo regularly as part of your hair care routine. Remember not to knit your hair, stick it behind your ears, or get it wet in the first 24 hours after the treatment. Avoid activities like going to the sauna during this time to ensure the treatment's effectiveness and longevity.


  • Store the Xtraight – Aminosystem Straightening Cleansing Shampoo in a cool, dry place away from direct sunlight. Exposure to heat and sunlight can cause the product to deteriorate and lose its effectiveness.
  • Keep the shampoo in its original container with the lid tightly closed. This will help to prevent air and moisture from getting into the product, which can cause it to spoil.
  • Avoid storing the shampoo in a humid or damp area, as this can encourage the growth of bacteria and mould.

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